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Course Information

Advertising (BUSN 430)

Term: 2019-2020 - FALL

Faculty

Amie M Aesoph

Amie Aesoph joined the University of Jamestown as an adjunct instructor in the fall of 2017 and is now in her 5th year as a part of the UJ Faculty team. She is currently the Chief Human Resources Officer at First Community Credit Union and has extensive work experience in the human resources field. FCCU is the largest credit union in the state of North Dakota. Aesoph serves as a member of the Senior Leadership team at FCCU and appreciates being a part of driving strategy within the organization. She spent 11 years with two large manufacturing organizations serving in a human resources role as well. She brings valuable insight and knowledge regarding annual budgeting, capital planning, workforce planning, leadership development, strategic workforce planning and global partnerships. She has been responsible for designing, implementing, and directing strategic hiring initiatives.  

Mrs. Aesoph enjoys bringing her experience into her classes and helping students put into practice many of the same techniques and theories taught in the textbooks. Aesoph strives to bring warmth and wit into her classroom. She wants students to experience meaning in every interaction and generate powerful dialogue on a variety of important business topics. She believes students learn best when provided real world examples of business concepts. Aesoph hopes to inspire the next generation of corporate leaders through expansive thinking, powerful developmental experiences and creating a fun learning environment.

Aesoph finds teaching college students incredibly exciting and extremely rewarding. She stated, “I love being a part of preparing students for their future.” She has a B.S. degree in Mass Communications and Public Relations as well as an M.A. in Organizational Management. She is a Certified Credit Union Human Resources Professional.

Aesoph and her husband, Steven have 3 children ages 16, 14 and 12.

Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/26/2019 - 12/19/2019) Location: MAIN US 132

Description

This course examines and analyzes integrated marketing communications, brand advertising, and media selection. General topics covered include consumer behavior, sales promotion, publicity, and public relations. Emphasis will be placed on the creation of a promotional campaign and its impact on the consumer decision-making process. Offered: Fall