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Marketing Research (BUSN 475)

Term: 2018-2019 - SUMMER SESSION B

Description

This course examines the tools and techniques employed in marketing research and the types of problems for which they are used. Various research design methods will be studied as well as data collection, methods selection, data analysis and interpretation, and the communication of results. Prerequisite or corequisiste: Busn 320 and Math 205. Offered: Fall