Help

Course Information

Marketing (BUSN 320)

Term: 2019-2020 - FALL

Schedule

Tue-Thu, 1:00 PM - 2:15 PM (8/26/2019 - 12/19/2019) Location: MAIN US 132

Description

This course examines the fundamentals of the marketing of goods and services, with an emphasis on marketing management. Most of the course will focus on consumer behavior, product planning, the price system, market segmentation, and promotional activities, including public relations and personal selling. Offered: Fall