BUSN 363 A L - Digital Marketing Ads

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Course Information

Digital Marketing Ads (BUSN 363)

Term: 2021-2022 - SUMMER SESSION A

Faculty

Nola B Czarnik
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Whitney Jensen
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About Me

Whitney.Jensen@uj.edu

BIO: I began my career in digital marketing working for an eCommerce company in Fargo, ND. I oversaw a multimillion-dollar marketing budget and managed a team across the country. Four years ago I left to join AdShark Marketing, a digital marketing agency focused on Google and Facebook advertising. At AdShark I am responsible for helping our clients reach their marketing goals. 

This is my first year as an instructor ad the University of Jamestown and I bring with me many years of on-the-job experience. The only thing I enjoy more than helping businesses grow is coaching my team and watching them succeed. I am excited to be a part of this new team together. Now let's make some ads!

Office Hours: I will be available for office hours on Fridays from 12pm - 5pm CST. Please contact me ahead of time to schedule a meeting.

Outside of office hours, you may call, text, or email me at any time. My regular work hours are Monday - Thursday from 7am - 4pm CST and Friday from 7am to 12pm CST. If you reach out during those hours, there may be a delay in response. I will get back to you as soon as possible!

Do not hesitate to contact me for any reason. This is your course and I will strive to be as flexible as possible and accommodate your schedule and preference for communication.
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Description

Growing an audience often requires search and social ads. These ads help businesses connect directly with customers. This course helps students create compelling ad strategies and effective budgeting for online ads. Students will focus on search marketing ads via Google Ads and receive a Google Ads certificate for their work. They will also learn how to run social media ads using Facebook Ads and will earn a Facebook Blueprint certificate as a demonstration of their mastery.