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Course Information

Global Marketing (BUSN 410)

Term: 2023-2024 - SPRING

Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/8/2024 - 5/5/2024) Location: MAIN US 132

Description

This course exposes students to marketing in a global context. The course examines the impact of differing cultural, economic, and political environments on marketing strategies and marketing management abroad. Topics covered in the course include the importance of international marketing to American business and the marketing procedures, techniques, and strategies that are used by multinational firms in foreign markets. Prerequisite: Busn 320. Offered: Spring.