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Special Topics (Marketing, Mgmnt) (BUSN 470)

Term: 2018-2019 - SUMMER SESSION B

Description

A wide-ranging examination of selected contemporary topic areas in hospitality and tourism, marketing, and management. Topics may include hospitality/ tourism marketing, new product introduction, consumer behavior, non-profit marketing, e-marketing, direct marketing, e-commerce, entrepreneurship/small business management, and international business. The specific area to be addressed will be determined by student demand as well as current relevancy of the topic. Offered: Spring