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Course Information

Storytelling and Video Marketing (BSST 361)

Term: 2022-2023 - FALL

Faculty

Whitney Jensen

About Me

Whitney.Jensen@uj.edu

BIO: I began my career in digital marketing working for an eCommerce company in Fargo, ND. I oversaw a multimillion-dollar marketing budget and managed a team across the country. Four years ago I left to join AdShark Marketing, a digital marketing agency focused on Google and Facebook advertising. At AdShark I am responsible for helping our clients reach their marketing goals. 

This is my first year as an instructor ad the University of Jamestown and I bring with me many years of on-the-job experience. The only thing I enjoy more than helping businesses grow is coaching my team and watching them succeed. I am excited to be a part of this new team together. Now let's make some ads!

Office Hours: I will be available for office hours on Fridays from 12pm - 5pm CST. Please contact me ahead of time to schedule a meeting.

Outside of office hours, you may call, text, or email me at any time. My regular work hours are Monday - Thursday from 7am - 4pm CST and Friday from 7am to 12pm CST. If you reach out during those hours, there may be a delay in response. I will get back to you as soon as possible!

Do not hesitate to contact me for any reason. This is your course and I will strive to be as flexible as possible and accommodate your schedule and preference for communication.

Description

Six out of ten people would rather watch videos than TV. Eighty-one percent of businesses use videos as a marketing tool and are starting to apply them to internal communication. The greatest challenge is having the confidence to share on camera and to tell a powerful story.