Course Information

Digital Marketing and Analytics (BSST 364)

Term: 2022-2023 - FALL


The goal of digital marketing is to build an audience and generate sales. This course walks through using digital marketing channels such as email, SEO, and content marketing to connect with customers. Then, this course helps students set up measurement to hone marketing messages and teaches students to allocate money and attention on the content that earns the most sales. Students will earn a Google Analytics certificate as a part of the course.