Help

Course Information

Advertising (BUSN 430)

Term: 2020-2021 - FALL

Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/24/2020 - 12/17/2020) Location: MAIN US 132

Description

This course examines and analyzes integrated marketing communications, brand advertising, and media selection. General topics covered include consumer behavior, sales promotion, publicity, and public relations. Emphasis will be placed on the creation of a promotional campaign and its impact on the consumer decision-making process. Offered: Fall