Help

Course Information

Strategic Marketing (BUSN 480)

Term: 2019-2020 - SPRING

Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (1/13/2020 - 5/7/2020) Location: MAIN US 132

Description

This is a capstone course that is designed to integrate and apply the principles and concepts developed in the other courses comprising the concentration in marketing. The course requires students to develop a comprehensive and integrated marketing plan for both for-profit and non-profit organizations. Prerequisites or corequisites: Busn 410, Busn 430, Busn 475, and graduating senior. Offered: Spring.