Description
This graduate-level course provides an advanced exploration of social media marketing strategies and tactics in contemporary business environments. With the proliferation of social media platforms and their significant impact on consumer behavior and brand perception, understanding how to effectively leverage these channels is essential for modern marketers. Through a combination of theoretical frameworks, practical applications, case studies, and hands-on experiences, students will develop the knowledge and skills necessary to design, implement, and evaluate successful social media marketing campaigns. Offered: Summer